Due diligence · for buyers & investors

Buy your next website with total confidence.

Acquiring a website is exciting — until you inherit someone else's problems. We vet the deal end to end, the same way we screen our own acquisitions, so you know exactly what you're buying.

Request your free report What we check
In-house
Growth & SEO teams
$10M+
Assets we operate
2018
Buying & vetting since
Why it matters

Most bad acquisitions look great on the surface.

Inflated traffic, revenue that won't survive the transfer, a backlink profile one update away from collapse, or a site that quietly needs 40 hours a week to run. None of it shows up in a listing.

We find it before you wire the money — because we've spent years finding it in our own deals.

What we review

Eight angles. No blind spots.

01

Financials

We verify revenue and profit against source data — not screenshots — and stress-test the margins.

02

Traffic & analytics

Real, sustained traffic vs. spikes. We check sources, trends and any reliance on a single channel.

03

SEO & backlinks

Link profile quality, anchor patterns and exposure to past or future Google updates.

04

Content & authority

Originality, depth and the people behind it — the signals that hold rankings over time.

05

Tech & operations

Stack, hosting, what breaks, and how many hours a week it really takes to run.

06

Concentration risk

Single points of failure across traffic, revenue, suppliers and key accounts.

07

Legal & ownership

Clean ownership of the domain, content and assets, plus any licensing or compliance flags.

08

Growth & upside

Where the realistic levers are — and what it would take to pull them after close.

How it works

From first call to confident decision.

01

Strategy call

We start with a free call to understand your thesis, budget and risk appetite.

02

Scope & access

We agree what's in scope and securely gather the data and access we need.

03

Deep audit

Our team digs into every area below — the same way we vet our own acquisitions.

04

Risk report

You get a clear, plain-English report: green lights, red flags and a valuation sanity-check.

05

Decision support

We talk it through, help you renegotiate where needed, and back your go / no-go call.

Deal-flow sourcing

Don't know what to buy yet?

Tell us your budget, niches and the kind of asset you want. We'll tap our network and pipeline to surface vetted, off-market opportunities that match — and run diligence on the ones you like.

  • Off-market deals you won't find on the open marketplaces
  • Pre-screened against your exact criteria
  • Diligence and negotiation support all the way to close
Explore deal sourcing
Why Cosmo

Operators, not just analysts.

Plenty of firms will audit a spreadsheet. We actually buy, run and grow websites every month — so we vet a deal the way an owner would, not just an accountant.

Free · Human-curated · No AI

Request your free due‑diligence report

Send us the deal you're weighing up. Your first report is on us — hand-curated by our team of real analysts (we don't use AI), checking traffic, revenue and risk across all eight angles, with an honest verdict on whether it's worth your money.

No calls, no pressure — we'll reply by email within 48 hours. Confidential, with no obligation.

Free, no obligation

Thinking about an acquisition? Let's pressure-test it.

Request your free, human-curated due-diligence report and we'll tell you, honestly, whether it's worth your money — no AI, no obligation.


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