Free valuation tool

What's your website actually worth?

Move the slider for a realistic ballpark in seconds. When you're ready for a real number, send it over and we'll value it properly — free and in confidence.

Estimated value
$7,200 – $12,000
Based on a 12×–20× monthly profit multiple.
Get your real offer

An indicative guide only — your formal offer comes after we review the numbers. Confidential, free, no obligation.

How the number is reached

It comes down to what your site earns.

Take your average monthly profit over the last six months, then apply a multiple. As a guide, sites currently change hands at roughly 16× to 25× that figure. Where you land in the range is decided by the things below.

Pushes you up

Signs of a stable, low-risk business.

  • Traffic coming from several places, not just Google
  • More than one way of making money
  • An audience you own — email list or social following
  • A long, steady track record
  • Earnings that are holding or growing
  • A site that runs without you day to day
  • A clean, natural backlink profile
  • Genuinely useful, original content

Pulls you down

Signs of risk a buyer has to price in.

  • Nearly all traffic from a single source
  • One income stream and nothing else
  • Earnings clearly trending down
  • Completely dependent on you to run
  • A very short history
  • A recent Google penalty or traffic drop
  • Thin or mass-produced content

Doesn't move it

Things sellers expect to count — but don't.

  • What you think it could earn one day
  • How much you spent building it
  • The hours you've put in
  • Your plans for where it could go
  • What it's worth to you personally
The honest part

Why “potential” doesn't add to the price.

It's the hardest thing to hear, so we'll say it plainly: a buyer pays for what a site earns today, not what it might earn one day.

Potential is the upside the buyer takes on — and the risk they carry if it never arrives. That's why every fair valuation, ours included, is built on proven, recent earnings rather than hopes or plans.

TL;DR

A website is worth what it reliably earns — not what it could earn.

Want a real number, not a guess?

Send your site over. We'll look at the real figures and come back with a fair offer — usually within 48 hours.

Free · Confidential · 48-hour reply

Get your real offer

The calculator is a ballpark. Send us your details and we'll value your site properly — by hand — with a fair, no-obligation offer within 48 hours.

Confidential · No obligation · A fair offer within 48 hours.


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